Tl dr: Scroll to the end to get the list of colors It’s OK to ask folks to repeat an action-but by having them perform something they are familiar with (versus asking them to act through motions they aren’t), we will get images that feel more candid and authentic, instead of shots that feel awkward or staged.Ever needed a grayscale color palette for different surfaces, shadows, or states in your web app? I created a little utility to generate such palette. When subjects are doing something real, they are less focused on the photographer and more on the action needed, especially if it’s familiar to them. Always plan for the talent to be doing, engaging with, or setting up something authentic, instead of staging an event.As images are captured, experiment with obstructing the foreground or middle ground to create unique and authentic depths to images. Doing so will allow compositions to have a foreground, middle ground, and background. Coordinate subjects and talent so that the room feels full.If that’s not possible, use a strobe light or lighting gear to create the sense of a single lighting source from one direction in the room. If at all possible, select locations and classrooms that have ample natural light.Below are some tips to help approach most classroom setups so that the images captured are engaging, sophisticated, and on brand: Thoughtful consideration should be given to photographic compositions that allow for ample negative space in design layouts.Įducational spaces vary drastically, and some can present unique challenges.A balance of horizontal and vertical compositions is needed.Emotions shouldn’t be forced, and not every person should always be smiling at the camera. A range of emotions should be captured, from celebratory to serious.When situations present themselves, detail shots of moments can be captured as well. Each scenario should show individuals interacting.Scenarios and locations should be authentic.Then we’ll take a detailed look at how we should plan for capturing moments in classroom settings.īy using a consistent style and approach, we can capture the best and most useful images, and we can continue to support the evolved tone and look of our brand: First, we’ll look at a list of practices that can help our photos be consistent. Here are some general considerations and best practices for shooting photographs for our brand. These colors are more useful for text on dark backgrounds. Meets Level AA standards on dark backgrounds The color formulations below conform with WCAG Level AA standards. The Web Content Accessibility Guidelines (WCAG) codify a set of international standards developed by the Worldwide Web Consortium (W3C), the governing body of the web. Hexadecimal values are derived from the Pantone Color Bridge system to ensure that colors are consistent from their original selection, to print, and to screen.īy ensuring adequate contrast for text and visual media, we can help people with visual impairments navigate our websites and our content more easily. These hexadecimal values have been optimized for accessibility on light or dark backgrounds. All digital communications should follow the brand color palette outlined here. Like printed colors, screen-based colors should be consistent across multiple pages and sites, and a limited color palette is well suited for digital applications.
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